How I impact
I work with organisations and their leadership teams to maximise business value.

Consulting & Advising / Mentoring & Coaching
By combining diverse thinking, practical experience, and honest advice, I drive leadership teams to confront hard truths, rethink assumptions, and make confident, strategic decisions.

The Fractional Executive: Leader and Operator
For a hands-on, embedded approach, engage me as a fractional executive to directly lead, operate, and scale your core business functions - driving measurable outcomes.

Strategic Sports
Transfers
With deep expertise in sports transfers, I advise governing bodies, clubs, and leagues on the business, technology, and governance shaping global sports markets.
About
For over 20 years, I’ve worked at the crossroads of technology, business transformation, and world sport - leading initiatives across the globe.
My experience spans corporate leadership, high-growth ventures and large-scale events, focusing on aligning strategy with execution.
Today, I apply that experience to mentoring leaders, advising organisations on growth, and supporting businesses across sport and technology.
My approach combines heterodox thinking, practical frameworks, cultural understanding, to ensure organisations adapt, scale, and succeed.
This is Corporate Entrepreneurship in action.

Track record
Decades of experience backed by a proven record of delivering results. From boardrooms to operations, across industries and continents, here’s a snapshot of what I bring:
Global Leader
65+
countries across 4 continents delivering results. Driving growth, transformation, and sustainable success.
Advisory Board
10+
years advising leadership teams, providing strategic direction and guiding critical decisions across industries and geographies.
Executive Expertise
20+
years of a proven track record in strategy, operations, people, sales & marketing - leading teams, scaling and delivering.
Sports Events
12+
tournaments including World Cups and Olympic Games. Experience managing complex, high - stakes projects at scale.
Empowering leaders and organisations to adapt, grow, and thrive in a changing world.




Trusted Collaborations



